NFC Technology and its place in Marketing
Posted 01-11-2012 at 10:40 PM by Jeff1987
You are in a mall, shopping. You have a cellphone. It is armed with a NFC Chip that scans and reads NFC Tags (they are codes, and function more or less like a barcode) that are found on or embedded in garment tags, electronic gadgets or other consumer items. You take fancy any of those items and you can buy them using your cellphone as though you have a credit card.
That is just one of many possible things you can do with a technology called Near Field Communication (NFC), and all because that chip in your cellphone happens to be one of the devices that can bring NFC Technology to life.
With an NFC-capable device such as your mobile phone, you can buy tickets for movies or concerts or help yourself with your favorite beverages at Starbucks. You do this by simply tapping your phone close to the tag, in effect converting your phone into an automated electronics wallet.
Also the marketing capabilities with this new technology are exciting. It would work in much the same way as a QR code, where it can redirect people to any url that you choose. As I mentoined in a previous post, bridging the gap between online and offline media for clients is a real goal of mine. Taking the ever growing online marketplace and combining it with offline stimuli to form one big combined matrix of advertisement, while making life easier for the consumer to have everything in one place, sure looks impressive in the eyes of the client.
That is just one of many possible things you can do with a technology called Near Field Communication (NFC), and all because that chip in your cellphone happens to be one of the devices that can bring NFC Technology to life.
With an NFC-capable device such as your mobile phone, you can buy tickets for movies or concerts or help yourself with your favorite beverages at Starbucks. You do this by simply tapping your phone close to the tag, in effect converting your phone into an automated electronics wallet.
Also the marketing capabilities with this new technology are exciting. It would work in much the same way as a QR code, where it can redirect people to any url that you choose. As I mentoined in a previous post, bridging the gap between online and offline media for clients is a real goal of mine. Taking the ever growing online marketplace and combining it with offline stimuli to form one big combined matrix of advertisement, while making life easier for the consumer to have everything in one place, sure looks impressive in the eyes of the client.
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