Video Marketing
Posted 01-16-2012 at 03:24 AM by Jeff1987
It used to be that video marketing (known then as television commercials) were out of the financial reach of the small business person. With a cost often in the tens of thousands of dollars to produce, plus more than that to cover the cost of airtime, it simply made no sense to the stores on Main Street.
Those days are over.
No, advertising on TV hasn't gotten less expensive. It's simply gotten less relevant.
Nowadays, for a few hundred dollars you can film your own short videos and post them online essentially for free.
All that's really needed is a digital video camera (even some higher end cell phone cameras will do), a quiet place to do your filming (such as your office) and something interesting or useful to say.
Those days are over.
No, advertising on TV hasn't gotten less expensive. It's simply gotten less relevant.
Nowadays, for a few hundred dollars you can film your own short videos and post them online essentially for free.
All that's really needed is a digital video camera (even some higher end cell phone cameras will do), a quiet place to do your filming (such as your office) and something interesting or useful to say.
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