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-Abraham Lincoln
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Wants VS. Needs
Posted 06-03-2011 at 11:13 PM by Jeremy Barker
Regardless of how you look at it, marketers are fighting for two crowds.
You have the people that have “wants”. Wants are desires or preferences of a person that satisfy a need. People want the newest car that comes out on the market or the newest cell phone that hits the retail stores. These items are not necessarily “must have to live” items, but some people will do about anything to get them.
You then have the second group of people who are the people that have “needs”. A person that needs has a gap between their actual and desired state. I need food, shelter, and water. These items are needs along with many materialistic items such as clothing, some form of transportation, a job, and the list can keep going.
As a marketer what are you doing to reach these two groups? Ask yourself “Which group are you trying to appeal to?” This is who you need to be marketing towards. If you are just throwing ads out into space and expecting to get the results, it will not happen. People must be targeted by product to get the results that are needed and wanted in any marketing business.
Some very important decisions to make when starting or growing your marketing business are:
Target the group of people whose needs are most consistent with your product or service.
Develop and create products and services that meet the needs of your target market better than the competitors that you are up against.
Make your products and services available to your leads and potential customers.
Create awareness and value back to what your company is offering through your products and services.
Continuous improvement is very important and for that reason work on getting feedback on what you are doing good and what you can do better moving forward. You will make your business stronger.
Yes work in the now but try to build long term and long lasting relationships with customers. This creates a better work environment and also creates the opportunity for word of mouth advertising from the customers to people they come in contact with daily.
You have the people that have “wants”. Wants are desires or preferences of a person that satisfy a need. People want the newest car that comes out on the market or the newest cell phone that hits the retail stores. These items are not necessarily “must have to live” items, but some people will do about anything to get them.
You then have the second group of people who are the people that have “needs”. A person that needs has a gap between their actual and desired state. I need food, shelter, and water. These items are needs along with many materialistic items such as clothing, some form of transportation, a job, and the list can keep going.
As a marketer what are you doing to reach these two groups? Ask yourself “Which group are you trying to appeal to?” This is who you need to be marketing towards. If you are just throwing ads out into space and expecting to get the results, it will not happen. People must be targeted by product to get the results that are needed and wanted in any marketing business.
Some very important decisions to make when starting or growing your marketing business are:
Target the group of people whose needs are most consistent with your product or service.
Develop and create products and services that meet the needs of your target market better than the competitors that you are up against.
Make your products and services available to your leads and potential customers.
Create awareness and value back to what your company is offering through your products and services.
Continuous improvement is very important and for that reason work on getting feedback on what you are doing good and what you can do better moving forward. You will make your business stronger.
Yes work in the now but try to build long term and long lasting relationships with customers. This creates a better work environment and also creates the opportunity for word of mouth advertising from the customers to people they come in contact with daily.
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