For some reason, I have been worried about sending emails to people on my lists. Not so much the non-IM lists, I send those folks emails every day. I get great click through rates (30-40 percent) and people sending me thank you notes.

But in IM, I have been hesitant about sending them out. Lately, with my wife's condition, it has been a little difficult to think about marketing, but she's better now, so that is a very good thing.

So when its time to send an email, I make...