I have been member of the Internet Marketing Warrior Forum since 2005. Once in awhile, I will post useful tips and strategies here on my WF Blog. Feel free to comment.
Random, Money-Making Google Adwords Thoughts...
Posted 12-04-2008 at 04:57 PM by Joseph Ratliff
Tags google adwords
A couple of things about Google Adwords that you might wish to use…
1) Target the merchant’s site for keywords. In the Google Adwords keyword tool, there is an option for putting in a website instead of listing words to gain keyword ideas from.
2) Remember this: Keywords –> Ads –> Landing Page (your blog or website).
The relationship between the three is important to Google…so therefore when you’re using Google Adwords, it should be important to you too. You benefit from higher Click Through Rate (CTR)…and if your page converts, higher conversions.
One tip I will offer here is to write your ads for less keywords…think about it this way, how could you write such a small ad that is relevant to 50 keywords? There’s almost no possible way in such a small space right?
So…
Write your ads for 1 - 3 keywords (and all variations)…where these keywords also are the predominant keywords on your landing page.
An example if you’re not familiar with “all the variations”…
My big long keyword phrase
“My big long keyword phrase”
[My big long keyword phrase]
The quotes and brackets tell Google to match the “exact search” and [all the words] in the keyword phrase.
Make sure your keyword shows up in your ad, and on your landing page.
Then, one final tip…
Think “action” keywords. You don’t want people who are “thinking about” doing something, you want people who are in the process of doing something right?
Here are some action words to consider…
“How to __________”
“Fix ______________”
“Buy _____________”
There are a TON more, but I will leave it to you to get creative!
Ahhh…one more thing…
Negative keywords.
Yep…there are keywords you should include in your keywords list to eliminate “freebie seekers” (UNLESS your campaign is needing freebie seekers, which is possible).
-get ___________ free
-free _____________
-free _____________ download
Notice the little negative symbol? Put that in front of your “negative” phrases…and Google WON’T show your ads when someone searches for them. It will “qualify out” those that won’t be interested in your offer any how.
Enjoy.
1) Target the merchant’s site for keywords. In the Google Adwords keyword tool, there is an option for putting in a website instead of listing words to gain keyword ideas from.
2) Remember this: Keywords –> Ads –> Landing Page (your blog or website).
The relationship between the three is important to Google…so therefore when you’re using Google Adwords, it should be important to you too. You benefit from higher Click Through Rate (CTR)…and if your page converts, higher conversions.
One tip I will offer here is to write your ads for less keywords…think about it this way, how could you write such a small ad that is relevant to 50 keywords? There’s almost no possible way in such a small space right?
So…
Write your ads for 1 - 3 keywords (and all variations)…where these keywords also are the predominant keywords on your landing page.
An example if you’re not familiar with “all the variations”…
My big long keyword phrase
“My big long keyword phrase”
[My big long keyword phrase]
The quotes and brackets tell Google to match the “exact search” and [all the words] in the keyword phrase.
Make sure your keyword shows up in your ad, and on your landing page.
Then, one final tip…
Think “action” keywords. You don’t want people who are “thinking about” doing something, you want people who are in the process of doing something right?
Here are some action words to consider…
“How to __________”
“Fix ______________”
“Buy _____________”
There are a TON more, but I will leave it to you to get creative!
Ahhh…one more thing…
Negative keywords.
Yep…there are keywords you should include in your keywords list to eliminate “freebie seekers” (UNLESS your campaign is needing freebie seekers, which is possible).
-get ___________ free
-free _____________
-free _____________ download
Notice the little negative symbol? Put that in front of your “negative” phrases…and Google WON’T show your ads when someone searches for them. It will “qualify out” those that won’t be interested in your offer any how.
Enjoy.
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