I have been member of the Internet Marketing Warrior Forum since 2005. Once in awhile, I will post useful tips and strategies here on my WF Blog. Feel free to comment.
Do You Discount The Fact That Your Customer Has To Spend Money With You?
Posted 12-17-2008 at 04:09 PM by Joseph Ratliff
We really believe in our products and services.
I mean, it’s very easy to convince ourselves and those close to us of the value lying within those products and services right?
But, when it comes to our “newbie” potential customers, it seems really easy to forget that they actually have to spend their hard earned money to gain access to that treasure-trove of information or valuable products you have waiting for them.
Right? (come on now, you know you forget this sometimes)
Because it’s so easy for us to understand the value of what we are producing for our customers…we sometimes forget how hard it is for those not familiar with our businesses to understand that value.
We expect that they “just will” understand that value right?
Guess what? They don’t.
They don’t care about the value of your product at first…they have to trust you first. But even if you do a good job of getting them to like you, believe in you, then trust you…
You’re product then makes the difference.
Does it really over deliver on the value you portray?
Think about that really hard…because many products don’t…especially in the information products genre.
You might know the inherent value that lies within your ebook…but you know the old saying…
Perception is reality.
If a potential customer not originally familiar with your product, with about 5 other distractions going on while they are looking at your offer (email programs, other sites, other research, shopping, ebay, etc...), cannot IMMEDIATELY tell that your value is exceeding your price…
Click. Off to another site they go.
Think about that for a few minutes today.
Until the next time we look in the mirror together,
Joseph Ratliff
P.S. You can visit The Profitable Business Edge 2 for more articles like this.
I mean, it’s very easy to convince ourselves and those close to us of the value lying within those products and services right?
But, when it comes to our “newbie” potential customers, it seems really easy to forget that they actually have to spend their hard earned money to gain access to that treasure-trove of information or valuable products you have waiting for them.
Right? (come on now, you know you forget this sometimes)
Because it’s so easy for us to understand the value of what we are producing for our customers…we sometimes forget how hard it is for those not familiar with our businesses to understand that value.
We expect that they “just will” understand that value right?
Guess what? They don’t.
They don’t care about the value of your product at first…they have to trust you first. But even if you do a good job of getting them to like you, believe in you, then trust you…
You’re product then makes the difference.
Does it really over deliver on the value you portray?
Think about that really hard…because many products don’t…especially in the information products genre.
You might know the inherent value that lies within your ebook…but you know the old saying…
Perception is reality.
If a potential customer not originally familiar with your product, with about 5 other distractions going on while they are looking at your offer (email programs, other sites, other research, shopping, ebay, etc...), cannot IMMEDIATELY tell that your value is exceeding your price…
Click. Off to another site they go.
Think about that for a few minutes today.
Until the next time we look in the mirror together,
Joseph Ratliff
P.S. You can visit The Profitable Business Edge 2 for more articles like this.
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