A couple of things about Google Adwords that you might wish to use…

1) Target the merchant’s site for keywords. In the Google Adwords keyword tool, there is an option for putting in a website instead of listing words to gain keyword ideas from.

2) Remember this: Keywords –> Ads –> Landing Page (your blog or website).

The relationship between the three is important to Google…so therefore when you’re using Google Adwords, it should be important to...