Business Isn't Built On Hope And Faith

OK, so just to be clear, I’m a huge believer in faith, the power of positive thinking, and that yes, miracles do happen. So I’m not knocking any of those things, or the power that hope can have in a person’s life and their perceptions of the world. That doesn’t mean I’m going to leave my livelihood up to those things. C’mon, a girl’s gotta eat! And shop, and hang with friends, and go see cool movies and… oh sorry… I get a little carried away at times.

So, hope is great, but it’s definitely not a business strategy. If you are going into business for yourself, you at the very least need a loose ‘business plan’ with a few key goals outlined in order to see any kind of success. After all, if you don’t have a direction or a purpose, what’s the point? You’re essentially just spinning your wheels, slinging mud, and not going anywhere.

Like most people in Internet marketing, I had no idea what I was doing when I first started out. I had no direction, I had no specific goals, no particular skills to speak of, and basically… no clue what I was doing! I didn’t know what an auto-responder was; I had no idea how to get pre-qualified leads for my business; I didn’t even know how to set up a blog! (Crying shame ain’t it?!)

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