Originality means everything if you want to be a substantial option. Brands that are viewed as similar-to-a-competitor never last long, because the original is almost always better.

An original brand is more than just a logo and business name. It's more than a color scheme and an 'About Us' page. Brand is everything about your business... how customers view you and what they remember the most.

There is a part of your brand that you have absolutely no control over. As...

The internet is a big place, and there are lots of words that can be assembled together in many different ways. According to the infinite monkey theorem, a monkey hitting random keys on a typewriter for an unlimited amount of time is almost guarantees to type an existing text, such as the complete works of Shakespeare.

The only reason that’s relevant is because there is a chance that you can write something 100% original and then discover that somebody, somewhere, has already published...

SEO is not confusing. (That should be number one on this list, but it isn’t.) It’s only as complicated as you choose to make it.

With the ongoing battle between “Black Hat SEO vs. White Hat SEO”, it doesn’t matter so much which side you stand on—or if you hang with the “Silver Hat” crowd instead—so much as you can recognize the SEO lies, myths,...

Say you’re stuck in an elevator for the next few minutes as you travel to the 40th floor. Somebody enters, and now it’s just the two of you. He turns to you, extends his right hand to shake yours, and says “Hi there, I’m ____. You don’t really know me, but you should hire me for _____ because that’s a service you need, and it’s what I do.”

Do you:

a) Take his hand, smile, and write him a check because by golly he’s right, you DO need those services?
...

SEO content sucks.

You know how commercials for food always use fake ingredients to make it look delicious? Like pouring glue on a bowl of cereal because it’s a better shade of white and pours slowly.

Well… reading your SEO content is like eating a bowl of Lucky Charms covered in Elmer’s glue.

It’s unpleasant.

Even search engine spiders will spit out your jumble of words surrounding “target search phrases” because they’re...