Marketers Fear China Piracy
Posted 10-23-2008 at 03:22 PM by Kerry Finch
The selling of information products online has become a huge industry in the last 5 years. Those who have been involved in this business for some time, are well aware that there are key ingredients and strategies to becoming successful.
Historically, old-school marketers have been able to identify their competitors and plan their product life cycle accordingly, but in the fast-paced online marketing environment, there is a real sense of urgency with any product launch.
One of the biggest problems faced by information marketers (who deliver their products via download) is piracy, and is the one that is often quoted as being the main obstacle to selling digitally delivered information products to China. It is believed that because of almost non-existent copyright laws, that whatever product is sold there will be copied, rebranded, and resold in no time.
But honestly, doesn’t this happen whatever country you are selling to? While there may be copyright laws, who among us has the financial resources to pursue copyright infringers through the courts, sometimes international courts? While the Googles, IBMs may be able to do this, its not a realistic option for the average marketer.
So if you are interested in increasing the audience of your next product launch by a potential 253 million people – don’t ignore China!
Historically, old-school marketers have been able to identify their competitors and plan their product life cycle accordingly, but in the fast-paced online marketing environment, there is a real sense of urgency with any product launch.
One of the biggest problems faced by information marketers (who deliver their products via download) is piracy, and is the one that is often quoted as being the main obstacle to selling digitally delivered information products to China. It is believed that because of almost non-existent copyright laws, that whatever product is sold there will be copied, rebranded, and resold in no time.
But honestly, doesn’t this happen whatever country you are selling to? While there may be copyright laws, who among us has the financial resources to pursue copyright infringers through the courts, sometimes international courts? While the Googles, IBMs may be able to do this, its not a realistic option for the average marketer.
So if you are interested in increasing the audience of your next product launch by a potential 253 million people – don’t ignore China!
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