What China Buys the Most Online
Posted 10-04-2008 at 12:33 AM by Kerry Finch
The latest figures for online spending are astounding. It makes you wonder what these Chinese online spenders are buying on the Internet these days. In a country that is known for mass production and low selling prices, it is interesting to note that books are the second most purchased products online, next to electronic devices.
The jump in book sales is closely linked to the profile of the average Chinese online buyer. An Internet user who buys online is young and affluent. He or she may be a student or a young professional. He or she favors books on student teaching material, management, science and lifestyle resources. This does not mean that a book buyer has no complaints at all about buying online. Some of them lament about the slow delivery of the items bought especially in small cities and remote provinces of China. Other buyers complain that the books’ actual content differs from the product descriptions provided online. It is a difficulty that arises from being unable to browse a book’s contents online unlike what readers are able to do at the traditional brick and mortar book stores.
While the sales of books online appear to have some hitches, these obstacles are not difficult to overcome and may just need some creative juices to resolve them. In time, online book sales in China may overtake that of electronic devices.
The jump in book sales is closely linked to the profile of the average Chinese online buyer. An Internet user who buys online is young and affluent. He or she may be a student or a young professional. He or she favors books on student teaching material, management, science and lifestyle resources. This does not mean that a book buyer has no complaints at all about buying online. Some of them lament about the slow delivery of the items bought especially in small cities and remote provinces of China. Other buyers complain that the books’ actual content differs from the product descriptions provided online. It is a difficulty that arises from being unable to browse a book’s contents online unlike what readers are able to do at the traditional brick and mortar book stores.
While the sales of books online appear to have some hitches, these obstacles are not difficult to overcome and may just need some creative juices to resolve them. In time, online book sales in China may overtake that of electronic devices.
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