Online sales of books have consistently ranked high in mainland China. It seems that there are a lot of bookworms in China and most of them prefer to buy their books online.

It has been observed that online book sales have overtaken those made in traditional book stores. The thirst for knowledge and reading material may be linked to active censorship and self regulation of major Western websites in China. Strong online book sales also reflect the profile of the average online buyer...

Alibaba.com, the largest homegrown Chinese e-commerce website, has a new competitor in the making. Baidu, the name behind China’s most popular search engine, out-performing the world famous Google, has launched a beta test of its e-commerce platform.

Following its announcement late last year, Baidu has entered selected areas in China such as Beijing, Ningbo, Guangzhou, Nanjing and Wuhan, to launch its modified e-commerce platform. Positioning itself as Alibaba’s competitor, Baidu...

Many E-commerce observers in China are eating their words these days what with the uptrend in Chinese online spending. Ironically, trading on the Internet has been met with a lot of skepticism in a country that is known for shrewd and hardworking businessmen.

Consider the demographics in China where the average Internet user is young, rich and eager to learn new things. Perhaps, the skeptics had their misgivings about e-commerce precisely because they belong to an older group...

In June 2008, the average Chinese internet user spent 19 hours a week online, an increase of almost 3 hours per month over the period ending December 2007.

What are they doing online? They are looking at online music, news, video, search engines, email and online games. 25% are purchasing online and 18.5% are participating in online educational pursuits.

An increased willingness by the Chinese to purchase online is a direct result of more developed and reliable payment...

China’s population is over 1.325 BILLION people, but, in a country the size of China, whose access to the technology has been for a relatively short period, it would be unreasonable to expect them to all have internet access.

However, over 253 million do! And the incredible thing is, over 84% of them connect via Broadband.

In the past, the main obstacle for many marketers was the poor infrastructure to support credit card processing. There has been a perception that...