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What is Direct Response Marketing?

Posted 07-27-2010 at 11:28 PM by Kezz

If you’ve been in and around the Online Business world for any amount of time you will have heard the term “Direct Response” being bandied about.

Indeed if you sell information products online, or intend to, you will at the very least be aware that this particular form of marketing is key to building up the massive amounts of sales that are possible through this business model.

But despite the frequency with which this term gets thrown around, how often do we actually...
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Kezz Bracey
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Why Freelancers Should Learn From McDonalds

Posted 07-06-2010 at 07:03 PM by Kezz

Last weekend I was chatting to a fellow with aspirations of freelancing who asked me what major lessons and adjustments I made during my time offering services here at the Warrior Forum.

His goal was straight forward – make enough money freelancing to cover essential expenses whilst leaving time to work on more long term internet marketing strategies.

I gave him some information based on my own experience and the tips seemed to be of assistance. Hopefully...
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Kezz Bracey
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How “Direct Response Design” Doubles or Halves Conversion

Posted 05-24-2010 at 08:59 PM by Kezz

Anybody who operates in the direct response game knows that copy matters. Good copy can and often is the difference between a .01% conversion rate and a 10% conversion rate.

But one aspect of direct response that gets overlooked or dismissed time and time again is design, and just as with copy, design can also be the difference between a .01% conversion rate and a 10% conversion rate.

Yes, copy is critical. Absolutely. You’ll get no argument from me there, not for...
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Kezz Bracey
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The one word that will help you towards greater success in marketing and sales

Posted 08-30-2009 at 12:12 AM by Kezz

Over time, I've come to the realization that for every direction I decide to take in my business, there is just one word that I need to think about to determine if I am taking the right path. It lets me figure out if I'm targeting the right people, doing the right marketing, and choosing the right products to sell or promote. What is that one word?

INTERESTING

That's it. That's the only word I need to know. I don't need any terminology or lingo, I just need that one...
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Kezz Bracey
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The list of plugins I recommend for Wordpress

Posted 07-22-2009 at 05:46 AM by Kezz

One of the most common questions I get asked is “What plugins should I use for Wordpress?”. This article will give you a brief rundown of the plugins I personally use and recommend. This will just be a quick “at a glance” on this list, for those in a hurry, which is most of us! I’ll write an individual article on the perks of each one a little later.

So, here’s the list, as it stands at present:
...
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Kezz Bracey
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Views 1172 Comments 0 Kezz is offline

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