What is the best copywriting book? Some may argue about that is "the best," but top copywriters almost universally agree that this book is one of the best ever written.

Here is my review of The Robert Collier Letter Book.

If you are serious about creating great sales pages and offers that make money - this book needs to be on your bookshelf. Strike that, it needs to be in your hands as you read it over and over!

The bookshelf is only for temporary...

A few years ago there was a popular IM character called the Rich Jerk. It was a humorous way to sell a product by promoting oneself as a "Rich Jerk." But it was all in good fun with a cartoonish character, and while the Rich Jerk called others "losers," he was not an actual jerk and supplied good products.

That is NOT what this post is about.

There is a huge difference between being funny and offensive, like a stand up comedian, and being an offensive...