You have most likely seen Google AdWords, even if you don’t realize it. It’s that list of sponsored links that runs down the right side of your computer screen when you Google a word. You’ll often see links at the top in a little blue box as well—we’ve all seen ‘em.

So what is Google AdWords?

Google Adwords is simply an online advertising solution that companies who have a web presence can use to drive more traffic to their site.

At-a-glance:

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Search engines aim to provide the most relevant results in response to queries but limitations can be seen on what is actually returned based on the queries used. Search queries can either be too specific or too general for search engines to recognize good results. Google has filed patent applications regarding alternative query terms or query refinements to offer a solution.

The Google Solution

Search queries that are not too effective in providing good results include...