How To Find Your Own Profitable Niche and Create Your Own Information Product ?
Posted 04-09-2009 at 08:26 PM by Lama
How To Find Your Own Profitable Niche and Create Your Own Information Product ?
By Lama Kalla, copyrights (c) 2007-2009
Creating your own product gives you more flexibility, your product is yours, you can do whatever you like with it, you can sell it from your site, through affiliates, sell resell rights to others or sell it through joint venture with other marketers.
The basic steps to creating your own product are:
1.Identify a potential market niche
2.Test the niche to see if it will be profitable
3.Develop the product
4.Write the sales letter
5.Build the website, with a process to collect the money
6.Bring targeted quality traffic to your site
7.Monitor and fine tune
1.Identify a potential Market Niche:
A niche is a group of people who are going online to find a solution to their problem
Think of whats hot on TV, Radio, Newspapers, Magazines, what people are searching for online etc.
Do Your Market Research: The potential of the products you intend to develop
Once you found a product that is hot or you think is hot then it is the time to do your market research and you need to prove that it will sell.
How many people are searching for the topics that are related to your product idea?
How much competition does the market have for that product?
How many web sites are offering Free content?
How many web sites are selling similar products?
How many web sites are bidding at pay per click search engines?
Look for traffic volume using Yahoo Search Marketing (Overture) PPC Keyword Suggestion and Bid Amounts Tool by Pixelfast or Free Search Term Suggestion Tool by KeywordDiscovery.com
2. Test the niche to see if it will be profitable
Never create a product until you have first proven that it will sell. Here is a great way to check for profitability
Put up a survey site
Advertise it using Google Adwords
Run it for three days
Measure the response rate and advertising cost
Look at what the customers are saying they want
A great survey site is one which
Gets 500 or more visitors a day
Costs no more than 10c a click for your Google Ads
Gets at least 5% of visitors to your site to leave feedback
3.Develop the product
Information products can be
1. eBook
2.Audio Recording Such as Interview with Experts
3. Video Recording
4. Software Program
5. Password Protected Website
6. Paid Electronic Newsletter
Creating your product:
You can create your product yourself. This could be based on your experience and knowledge in a specific area, or
Hire someone you know like a family member or a friend that you could work closely with to develop a product. They can provide you with the knowledge while you can market their knowledge using the internet.
The other option is to hire some one you dont know like a ghost writer or a programmer and pay them to create your product for you. Elance | Connect with Qualified Professionals, Rent A Coder: How Software Gets Done -- Home of the worlds' largest number of completed software projects, However, this option will be costly and you may to end up spending too much money before you start.
You can also Use Existing Materials available at public domains Sources for Public Domain and Free eBooks
4.Write the sales letter
Create a powerful sales copy that educates your prospect to why they should buy from you Now
Talk in BENEFITS .. Whats in it for the customer
Either:
Write it yourself
Write it yourself using software
Get someone else to write it for you
5.Build the website with a process to collect money
Create a winning website that converts prospects into buyers
Keep your site simple
Use plain black text on white background
Make it easy for people to purchase accept electronic payment online. You can use Paypal.com, Clickbank.com, 2Checkout.com
Give then an opportunity to opt-in to your list so you can communicate with them and sell them later
6. Bring targeted quality traffic to your site
Free Traffic
1. Natural Listing -> S.E.O. Experts!
SEO is designing web pages with the goal of attaining high ranking listings in your results from search engine queries by potential customers.
This is a complex and involved subject that can cost you a lot of money to hire a professional to do for you. You can do it yourself if you choose to though, but be prepared to do the work.
2. Write articles and submit to article directories such as
ArticleCity.com - Free Articles for Reprint. Free Articles for your web site and newsletters. Submit Your Articles to Our Articles Directory. , EzineArticles Submission - Submit Your Best Quality Original Articles For Massive Exposure, Ezine Publishers Get 25 Free Article Reprints
3.Press Releases, Submit Press Releases Press Release Distribution Online - PRWeb
4. Join internet marketing forums and post your comments.
Paid Traffic:
Pay Per Click which gives you instant traffic
Adwords.Google.com , Overture.com, FindWhat.com
PayPerClickAnalyst.com
7.Monitor and fine tune
Split-test the sales letter:
1.Conversion rate (aim for 1% or more)
Monitor the Google ad campaign:
2.Number of clicks (aim for 500 clicks per day)
3.Click through rate
4.Cost per click (aim for 10c per click)
Once this is in place, build up volume and close rate, and reduce costs.
Once your product site is making money, you can apply more advanced strategies such as:
Sell back end products (CDs, DVDs)
Put a forced continuity (subscription) program in place
Deliver high end coaching
Sell other peoples products (via JV or affiliate programs)
Sell your ebook site
Thank you for your time and reading, please feel free to post if you have any comments, suggestions or questions.
Lama Kalla
Internet Marketing Beginner Blog
By Lama Kalla, copyrights (c) 2007-2009
Creating your own product gives you more flexibility, your product is yours, you can do whatever you like with it, you can sell it from your site, through affiliates, sell resell rights to others or sell it through joint venture with other marketers.
The basic steps to creating your own product are:
1.Identify a potential market niche
2.Test the niche to see if it will be profitable
3.Develop the product
4.Write the sales letter
5.Build the website, with a process to collect the money
6.Bring targeted quality traffic to your site
7.Monitor and fine tune
1.Identify a potential Market Niche:
A niche is a group of people who are going online to find a solution to their problem
Think of whats hot on TV, Radio, Newspapers, Magazines, what people are searching for online etc.
Do Your Market Research: The potential of the products you intend to develop
Once you found a product that is hot or you think is hot then it is the time to do your market research and you need to prove that it will sell.
How many people are searching for the topics that are related to your product idea?
How much competition does the market have for that product?
How many web sites are offering Free content?
How many web sites are selling similar products?
How many web sites are bidding at pay per click search engines?
Look for traffic volume using Yahoo Search Marketing (Overture) PPC Keyword Suggestion and Bid Amounts Tool by Pixelfast or Free Search Term Suggestion Tool by KeywordDiscovery.com
2. Test the niche to see if it will be profitable
Never create a product until you have first proven that it will sell. Here is a great way to check for profitability
Put up a survey site
Advertise it using Google Adwords
Run it for three days
Measure the response rate and advertising cost
Look at what the customers are saying they want
A great survey site is one which
Gets 500 or more visitors a day
Costs no more than 10c a click for your Google Ads
Gets at least 5% of visitors to your site to leave feedback
3.Develop the product
Information products can be
1. eBook
2.Audio Recording Such as Interview with Experts
3. Video Recording
4. Software Program
5. Password Protected Website
6. Paid Electronic Newsletter
Creating your product:
You can create your product yourself. This could be based on your experience and knowledge in a specific area, or
Hire someone you know like a family member or a friend that you could work closely with to develop a product. They can provide you with the knowledge while you can market their knowledge using the internet.
The other option is to hire some one you dont know like a ghost writer or a programmer and pay them to create your product for you. Elance | Connect with Qualified Professionals, Rent A Coder: How Software Gets Done -- Home of the worlds' largest number of completed software projects, However, this option will be costly and you may to end up spending too much money before you start.
You can also Use Existing Materials available at public domains Sources for Public Domain and Free eBooks
4.Write the sales letter
Create a powerful sales copy that educates your prospect to why they should buy from you Now
Talk in BENEFITS .. Whats in it for the customer
Either:
Write it yourself
Write it yourself using software
Get someone else to write it for you
5.Build the website with a process to collect money
Create a winning website that converts prospects into buyers
Keep your site simple
Use plain black text on white background
Make it easy for people to purchase accept electronic payment online. You can use Paypal.com, Clickbank.com, 2Checkout.com
Give then an opportunity to opt-in to your list so you can communicate with them and sell them later
6. Bring targeted quality traffic to your site
Free Traffic
1. Natural Listing -> S.E.O. Experts!
SEO is designing web pages with the goal of attaining high ranking listings in your results from search engine queries by potential customers.
This is a complex and involved subject that can cost you a lot of money to hire a professional to do for you. You can do it yourself if you choose to though, but be prepared to do the work.
2. Write articles and submit to article directories such as
ArticleCity.com - Free Articles for Reprint. Free Articles for your web site and newsletters. Submit Your Articles to Our Articles Directory. , EzineArticles Submission - Submit Your Best Quality Original Articles For Massive Exposure, Ezine Publishers Get 25 Free Article Reprints
3.Press Releases, Submit Press Releases Press Release Distribution Online - PRWeb
4. Join internet marketing forums and post your comments.
Paid Traffic:
Pay Per Click which gives you instant traffic
Adwords.Google.com , Overture.com, FindWhat.com
PayPerClickAnalyst.com
7.Monitor and fine tune
Split-test the sales letter:
1.Conversion rate (aim for 1% or more)
Monitor the Google ad campaign:
2.Number of clicks (aim for 500 clicks per day)
3.Click through rate
4.Cost per click (aim for 10c per click)
Once this is in place, build up volume and close rate, and reduce costs.
Once your product site is making money, you can apply more advanced strategies such as:
Sell back end products (CDs, DVDs)
Put a forced continuity (subscription) program in place
Deliver high end coaching
Sell other peoples products (via JV or affiliate programs)
Sell your ebook site
Thank you for your time and reading, please feel free to post if you have any comments, suggestions or questions.
Lama Kalla
Internet Marketing Beginner Blog
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