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What Is A Sitemap? Do I Need A Site Map For My Website?

Posted 02-28-2011 at 09:47 AM by LauraJames


Whether it is listed as a site map, or sitemap, most websites will benefit from having one.
What Is A Site Map?
A site map is an index to all the content on a website. When accessible from the front page, a site map helps your viewers find what they are looking for. In addition, a site map helps search engines find all the links from your website.
If your website has not been completely indexed, the lack...
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Three Ways To Show Social Media Expertise

Posted 01-31-2011 at 11:02 AM by LauraJames


For as long as I am able to remember, I have been aware of the term “social graces.” For those of you who may not be familiar with this, social graces are basically the skills used to interact politely in social situations. Social graces, which result from having poise and confidence, include good manners and proper behaviour. It is important to remember that social graces should apply not only when meeting others...
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Does The Phrase "Content Is King" Apply To Web Marketing?

Posted 01-24-2011 at 06:39 PM by LauraJames


Most people involved in web marketing accept the fact, although often begrudgingly, that fresh content is needed frequently on their website or blog. Although I have met people who don’t mind writing, including some who actually have a flair for it, most people I know find the process to be difficult for a variety of reasons. Even so, it is important to forge ahead and keep writing. Doing so will help you improve your skills...
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Why Are Landing Page, or Lead Capture Pages, So Important?

Posted 01-10-2011 at 06:46 PM by LauraJames


Let’s say you’re certain a large stream of targeted traffic is coming soon to your website. This scenario would make almost any marketer joyous. Knowing this, however, it is unfortunate that far too many companies send their social media traffic, e-mail, and advertising efforts straight to their website’s homepage. If you are also doing this, please know this is undoubtedly a missed opportunity....
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