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What does it take to rank for your keyword?

Posted 12-23-2008 at 10:34 AM by Ldimilo

Short post today with some time wasting links to boot (at the bottom).

I ran into an interesting knol page that asked the question how much writing do you need to do to rank for your keyword?

Now before I show this number, I should say that there are far more factors to think about when ranking a web site in general for something other than content....although content writing will get you ranking better in the long haul.

And without much more fluff, here is the parameters that this copywriting SEO set forth...

<10,000 competing pages: Write once a week.
10,001-100,000 competing pages: Write twice a week.
100,001-200,000 competing pages: Write three times a week.
200,001-2,000,000 competing pages: Write every day.

What do you think? Do you agree or disagree? Can you write your way to ranking?

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On a side note, I think I found what is perhaps the coolest 404 page ever...check it.....
http://b3ta.com/links/Nerds_Star_War...Dancing_WTF..#

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Spy on your competitor's position with ExactFactor

http://www.exactfactor.com/

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Let's talk...tweet me....http://twitter.com/drunkonlife
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Comments

  1. Old Comment
    If this person has hard facts to back up what they're writing -- it's hard to disagree with their experience. However, the definition of "competing listings" is debatable.

    Some people think that the number of listings that show up in search engines when you perform a search for a term are the competitors. Others, like myself in some ways, think that the competitors are those who are making an effort, even if unintended, to actively optimize their on-page elements for the phrase (such as the title). While I think that the true number of competitors lies somewhere between these two sets of numbers, I also think that there should be a distinction between "related listings" and true competitors.

    From my experience, you're not going to get any substantive results relying on content alone, at least in moderately popular keyword markets. However, that depends on how you build your content, if it's link-bait material, and how you structure your website's on-page elements (title/page names/internal linking structure, etc.) This also depends on the market itself. You can have two keywords in two separate niches, with the same estimated search volume and roughly the same number of listings, and one will be substantially more difficult to rank for. Even with all other things being equal, all keywords are not equal in terms of difficulty in getting top placement.

    I guess, bottom line, is that it takes more than just "content" to rank in moderately popular keyword markets. Sure, if you want to rank for an obscure term -- that's easy enough with limited off-page exposure. However, when you get into markets where there are a lot of people competing for the top spots, regardless of the number of competitors, or even the estimated search volume, it's going to take a lot more than just words on a page to get you to the top position. Especially when you get into high-paying, yet sub-niche markets, like those in the SEO / Insurance / Web hosting industries -- content alone won't cut it, unless you have off-page elements in place to help things along.
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    Posted 12-23-2008 at 11:35 AM by
  2. Old Comment
    Ldimilo's Avatar
    I actually agree with you. I know for a fact that you can rank a 2 pager just by building links. I was just curious what the popular "beliefs" were out there. Of course, you could keyword snipe your keyword on your site but I kind of wonder what the cutoff is when google decides to discount similar internal links.
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    Posted 12-23-2008 at 12:39 PM by Ldimilo Ldimilo is offline
 

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