A Short Quiz to Test Your Marketing Insight
Posted 07-08-2009 at 05:24 AM by learninglife
Insight is related to intuition. When we say that one has Marketing Insight, we are saying that he or she has an ability to clearly understand the nature of marketing. Do you clearly have the ability to understand the nature of marketing?
Let’s complete a short quiz to see if your Marketing Insight is acute, or if it needs to learn some new Marketing ideas and techniques.
1) True or False—Marketing a business is the same as advertising for it.
That statement is patently false. Advertising is one type of marketing, but holistic marketing is considered the way in which you influence the thinking of others to encourage trial, to encourage purchase, or to encourage repurchase.
Any marketing you undertake should be designed to impact upon the thinking processes of your clients or customers. It should create a desire in the mind of your client or customer to purchase your goods or services.
Anything else in marketing leads to wasted time and money.
2) True or False—It is easy to spot the role that marketing plays in the business development of others if we know what our own marketing plan addresses.
This statement, again, is false. While we often believe that we can see the role that a competitor is attempting to play, we rarely can see the marketing statement that he or she is trying to make to the consumer. Where we find ourselves in trouble in our marketing is in trying to go head to head with competitors and not understanding what they are trying to achieve. We may try to capitalize on products or services which do not contribute to our bottom line profit, or which may take away significant upside opportunity for realizing maximum profit.
3) True or False—We can gain insight into the actions of our competitors by speaking with suppliers, vendors, customers and clients.
This statement is obviously true. The best source for finding out what the competition is doing or planning is by talking to vendors, suppliers, and customers/clients. They will often know, even before you do, what is being planned.
From your knowledge of the plans of competitors and peers, you will gain the Marketing Insight necessary to address your needs, build your sales, and maximize your profits.
Justice Mandhla is the author of Boost your sales and attract new customers and he spends a great deal of his full-time writing days researching and writing about marketing and advertising strategies.
See more at www.businesslearning4life.com
Let’s complete a short quiz to see if your Marketing Insight is acute, or if it needs to learn some new Marketing ideas and techniques.
1) True or False—Marketing a business is the same as advertising for it.
That statement is patently false. Advertising is one type of marketing, but holistic marketing is considered the way in which you influence the thinking of others to encourage trial, to encourage purchase, or to encourage repurchase.
Any marketing you undertake should be designed to impact upon the thinking processes of your clients or customers. It should create a desire in the mind of your client or customer to purchase your goods or services.
Anything else in marketing leads to wasted time and money.
2) True or False—It is easy to spot the role that marketing plays in the business development of others if we know what our own marketing plan addresses.
This statement, again, is false. While we often believe that we can see the role that a competitor is attempting to play, we rarely can see the marketing statement that he or she is trying to make to the consumer. Where we find ourselves in trouble in our marketing is in trying to go head to head with competitors and not understanding what they are trying to achieve. We may try to capitalize on products or services which do not contribute to our bottom line profit, or which may take away significant upside opportunity for realizing maximum profit.
3) True or False—We can gain insight into the actions of our competitors by speaking with suppliers, vendors, customers and clients.
This statement is obviously true. The best source for finding out what the competition is doing or planning is by talking to vendors, suppliers, and customers/clients. They will often know, even before you do, what is being planned.
From your knowledge of the plans of competitors and peers, you will gain the Marketing Insight necessary to address your needs, build your sales, and maximize your profits.
Justice Mandhla is the author of Boost your sales and attract new customers and he spends a great deal of his full-time writing days researching and writing about marketing and advertising strategies.
See more at www.businesslearning4life.com
Total Comments 0
