 | Posted 07-06-2009 at 05:38 AM by learninglife Updated 08-26-2009 at 11:07 AM by learninglife (Title does not say much about the article) Your Marketing Acumen leads you to recognize the competition, understand what he/she is doing, and create a response. Direct competitors offer you several options. You can compete on price—which will generally drive the competitor’s price even lower, or you can compete on service, quality and standards. For the sake of profit in your business, it’s generally better to compete on service, quality and standards…not on price. Decreasing price also diminishes revenue and profits. That is to be avoided...
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