Changing WP Themes To Increase CTR
Posted 04-24-2009 at 11:35 AM by legitimatefreestuff
If you have an 8% or higher Adsense CTR, then you have a good thing going and probably shouldn't change anything. However, if your CTR has been floundering at 2.5% or lower, you should look at changing things up.
Sometimes a web page started off with such high click-through-rates, we avoid changing our templates for fear we'll miss on this magic. However, if you receive significant repeat traffic, the truth may be your look has gotten stale. Keeping a fresh, optimized look is always a must in achieving better CTRs.
The most difficult part is finding a wordpress template that matches your style, makes for great readability, and yet projects Adsense ads the way you want. I really like the Vigilance theme, but I'm still working on integrating it into my Money Blog. The Adsense isn't really in a good placement - the ideal place would be where my make shift Goologo takes up space, but I didn't that to hit readers in the face every time they access my blog - it's my home blog, not really where I make money.
Sometimes a web page started off with such high click-through-rates, we avoid changing our templates for fear we'll miss on this magic. However, if you receive significant repeat traffic, the truth may be your look has gotten stale. Keeping a fresh, optimized look is always a must in achieving better CTRs.
The most difficult part is finding a wordpress template that matches your style, makes for great readability, and yet projects Adsense ads the way you want. I really like the Vigilance theme, but I'm still working on integrating it into my Money Blog. The Adsense isn't really in a good placement - the ideal place would be where my make shift Goologo takes up space, but I didn't that to hit readers in the face every time they access my blog - it's my home blog, not really where I make money.
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