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Copy Critiques, Coaching and Mentoring

Posted 02-28-2011 at 09:54 PM by Len Bailey

As many of you are aware, I was mentored by Clayton Makepeace. And lately I've received quite a few e-mails asking me if I also take on copy cubs.

Unfortunately, the answer is: "Not at this time."

I do plan to have a copy cub system in place by next year. And at that time, I'll screen potential copy cubs by reviewing their resumes/CVs, samples, and/or having them complete a sample assignment.

In the meantime, I do offer a few options for the aspiring...
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Are you a copywriter?

Posted 11-04-2010 at 04:06 PM by Len Bailey

I sometimes pass opportunities along to other copywriters.

For instance, right now I have a client who's looking for a third copywriter. He's looking for someone with proven copywriting skills and experience in the financial/investment niche.

If that sounds like something you're interested in, let's talk.

And even if it doesn't, you're welcome to add your name to my list for any other opportunities that come along.

Just send me:
...
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A Clayton Makepeace Swipe for Your Collection

Posted 10-26-2010 at 03:32 PM by Len Bailey

Every copywriter should have at least one package by Clayton Makepeace in his or her swipe file.

No, on second thought... if you're a copywriter, you should have as many Makepeace swipes as you can get your hands on.

Both the American Writer's & Artists Institute (AWAI) and Bob Bly have named Clayton "the highest-paid copywriter in America" -- and with good reason. He pulls in more money in a year -- and sometimes in a single month -- than most copywriters...
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Never Be Afraid To Hit 'Em Where It Hurts!

Posted 07-09-2010 at 10:52 AM by Len Bailey

Never Be Afraid
to Hit ‘Em Where It Hurts!

I'm sure it comes as no surprise that I’m a "swipe file" enthusiast. I must have well over a hundred physical swipes in my file cabinet and scattered around my office. Plus hundreds – maybe even thousands – of electronic ones on my computer.

And I’m always adding to my collection.

I find them everywhere: In the mail … in magazines and newspapers … on the Web...
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Seven Great Articles by Clayton Makepeace

Posted 06-25-2010 at 09:03 PM by Len Bailey

6/8/11 - THE LINKS BELOW NO LONGER WORK DUE TO CHANGES IN CLAYTON'S WEBSITE. I WILL FIX THEM AS SOON AS POSSIBLE. BUT IN THE MEANTIME, FEEL FREE TO SEARCH FOR THEM IN HIS ARCHIVES AT WWW.MAKEPEACETOTALPACKAGE.COM
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For anyone just starting out at copywriting, I highly recommend subscribing to legendary copywriter Clayton Makepeace's site, The Total Package.

I discovered Clayton's site thanks to a tip from the one and only Bob Bly...
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