Seven Great Articles by Clayton Makepeace

6/8/11 - THE LINKS BELOW NO LONGER WORK DUE TO CHANGES IN CLAYTON'S WEBSITE. I WILL FIX THEM AS SOON AS POSSIBLE. BUT IN THE MEANTIME, FEEL FREE TO SEARCH FOR THEM IN HIS ARCHIVES AT WWW.MAKEPEACETOTALPACKAGE.COM
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For anyone just starting out at copywriting, I highly recommend subscribing to legendary copywriter Clayton Makepeace's site, The Total Package.

I discovered Clayton's site thanks to a tip from the one and only Bob Bly (Copywriter - Bob Bly - Copywriting Services) -- and between them, they literally shaved years off my learning curve.

I'm working on a list of what I consider the best articles on copywriting. But in the meantime, here are some of my favorites from America's highest-paid copywriter …

Answers to Your Most Pressing Questions - Direct marketing questions answered | The Total Package

How I Get Rich; How I Make My Clients Richer - How direct marketers and copywriters get filthy rich | The Total Package

What Every Dream Merchant Knows - The most powerful benefits any product can offer. | The Total Package

The Single Most Powerful Response Boosting Tool I’ve Ever Shared With Anyone - Clayton Makepeace's 37-Point Acid Test for Direct Response Copy. | The Total Package

The Heart of a Champion - The Heart of a Champion : The TRUTH About Direct Response Copywriting | The Total Package

The Art of the Irresistible Offer - Direct Marketing Strategy : The Art of the Irresistible Offer | The Total Package

and last (but not least) …

Make Your Product’s Benefits Sparkle - Copywriting techniques : Make your product benefits sparkle | The Total Package

There are plenty more on Clayton's site (The Total Package), but these seven are some of my favorites.

Best wishes for success,

Len