Knowing Where to Tap

You guys know the story about the lady who calls an
expert plumber to fix her boiler because other plumbers
couldn't do it?

The guy taps on the pipes, listening carefully. Nods
his head, pulls out a ball-pean hammer and whack the
boiler. Problem solved. Took him 2 minutes.

He takes a break and joins the lady for some coffee while
he writes up the invoice. They chat amiably - yet when
she gets...

"Yes Man", Jim Carrey, and the psychology of Regret

you probably wonder where I get the ideas for things
to write about.

Two ways:
1. Reading
2. Observation of human behavior

I have found that the study of "persuasion" is like money
in the bank in terms of marketing success. So I read
about it often and pursue opportunities to learn more
about persuasion.

Under the umbrella-term...

All The Little Details.

I don't know about you but I have a tendency to work on
projects in fits and starts. Finally putting the
finishing touches on something is something I avoid
and put off.

I'm a master woodworker and build guitars from time to
time in addition to being a marketing guy... and in
building guitars at some point you have to come to
terms with the limitations of your skills, put the
lacquer on it,...

It's not that people are afraid of work. Many are not.
Many are willing to work.

What they are not prepared-for is to work consistently.

The work doesn't have to be hard... but it does more or
less need to be done every day.

Becoming a successful entrepreneur online (or in any
context) is a matter of getting in shape to succeed,
mentally, and also keeping in shape.

Think of yourself like an athlete. You may...

You will seldom close a sale with a prospect who isn't
at a high-level of excitement about getting the
benefits of your product.

Your whole sales process should be geared towards
getting your prospect in a "peak state" so when the
time comes to ask for the order he or she doesn't
hesitate.

Hesitation kills sales. Even one momentary hesitation,
the seed of doubt, can send your prospect scampering
for the...