Who are the individuals that are online with credit card in hand searching for your product, service, and or SYSTEM. Who will be able to benefit from it? Whose problem will be solved as a result of purchasing from you? It is critical you identify who is your target market. Your target market is individuals who are online looking for the item you are marketing. These are the individuals you want to visit your website so you can turn them into customers, long-term customers with repeat sells.