Marketing is more about feeling...
Posted 04-26-2009 at 06:53 PM by lucasmurray
Relating to people on the most basic level is the most important job advertising has to accomplish. The best radio and newspaper ad writers I have met are always aware of what emotion their work is provoking. Putting yourself in the reader's position makes for more effective communication. People buy because of emotion, sales techniques are centered around creating emotional attachment to a product, even at the smallest level.
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