Relating to people on the most basic level is the most important job advertising has to accomplish. The best radio and newspaper ad writers I have met are always aware of what emotion their work is provoking. Putting yourself in the reader's position makes for more effective communication. People buy because of emotion, sales techniques are centered around creating emotional attachment to a product, even at the smallest level.

With the worsening economic crisis lurking around every corner, baseball has the opportunity to save people from everyday worries. I don't think that everyone has to love baseball, but almost everyone loves to watch a game on a sunny Saturday afternoon. So it is time for small pick-up games and a dose of VFW baseball, maybe the country will relax a little easier.

Everyone receives those email notifications that are full of interesting promises and outlandish rhetoric. It would seem that to potential for abuse has won over honesty and virtue. I am not referring to the hard working people utilizing the Internet as a tool for communication or commerce, I am thinking only of the few bad apples that use manipulation to gain profit. There was once controls on advertising and maybe that made it easy to attempt to stop abuse. The facts are found in every spam in-box,...

April 20 2009 I work sales and admin. duties at a machine shop. My boss calls today and tells me not to come in, well I saw the writing on the wall. Our American economy is shifting away from domestic production, I don't see profits for anyone except those that sell out the american dream for manufacturing colonies in asia.