List Building is still rather underused in internet marketing. Mostly, I think it is a result of a lack of knowledge. I'm not sure that small business owners understand the power of list building as far as their website is concerned.
How does List Building Work?

Has this ever happened to you?

You walk into your favorite retailer, and shop for your favorite things. At the checkout, your cashier smiles really big and asks,’Do you have an email address you’d like...