There is a mantra you hear often while learning about internet marketing: "The money is in the list". Every successful internet marketer talks about his list. There is all kind of advice on how to build a list. Sometimes lost in all this list building information is "Why do you need a list?"
First, let's make it clear what is meant by a list. A list is your personal database of leads that have shown that they are concerned in your niche market. Not only are they interested...