$200 Billion Mobile Marketing Opportunity For 2012 - How To Get A Piece Of The Action
Posted 09-03-2011 at 10:56 PM by Mary Wilhite
I replied to a post earlier by a fellow warrior. He was asking why there's such a big buzz on mobile marketing and some pretty big names are into it.
Since the topic is right up my alley, I took the opportunity and gave him some background on how big the mobile industry is. I also decided to make this post here and offer them to all of you who are thinking about going into mobile marketing.
First, let's talk about the opportunity.
Do you know that during the 1st quarter of this year, mobile phone vendors shipped a total of 371 million units worldwide. It increased by 60 million units compared with the 1st quarter of last year (at only 310 million units).
That's quite huge, also know that in February of last year (2010) the total mobile users worldwide was already estimated at 4.6 Billion.
That's how big the mobile market already is and it doesn't show any signs of slowing down soon.
Another good thing is that mobile purchases is expected to reach $200 Billion next year. It may be more or less that figure but it's still a lot of money to go around.
Where You Come In
Like in all the other industries, there is a lot of businesses that want to tap mobile marketing to grow their business but are just to busy to do it themselves. Some of them are not technically savvy enough while others want to focus more on handling the management side of their business.
This is where you can come in. If you learn the ins and outs of mobile marketing, you can make a killing.
How You Can Start
You can start by reading about the following technologies:
1. QR Codes (Quick Response Codes)
This is actually a different type of barcode but the concept is the same, embedded in the codes are information that you can get to by scanning it. Use your smartphone to take a picture and decode it. If your phone doesn't come with a built-in QR scanner, you can download one, there are a lot of free QR scanners available online.
You can learn how to apply QR codes to promote the offers of any businesses and you can make money as a consultant for doing so.
2. Mobile Website Development
This is very interesting and is a hot trend. Businesses are beginning to realize that people are now using their phones to search for the nearest shops, restaurants and places to visit.
Those who have a mobile ready website will be at an advantage because they will get the traffic from millions of people searching for information in their area through their phones.
The good thing here for you is that it's not that hard to create mobile websites if you have the proper tools. It can be as easy and using a word processor and if you have contents ready, you can actually build one in a few minutes. You can go and visit this to get an idea : mobisitebuilder.net - Build Your Own Mobile Website in Minutes
Now, if you offer the mobile website creation service to businesses looking for them, you can easily price it at $500 per pop minimum. You can price it even higher for more complicated sites.
3. Finally, you can come in as an all-around mobile marketing expert.
If you have the passion to learn everything about mobile marketing, get professional coaching and really focus on the topic, you can be a highly paid mobile marketing expert. Present your services to local businesses and it can give you a full-time income if you succeed.
I hope the above points make you think about mobile marketing, how much bigger it will get in the coming months and where you can come in and take a piece of the pie.
Since the topic is right up my alley, I took the opportunity and gave him some background on how big the mobile industry is. I also decided to make this post here and offer them to all of you who are thinking about going into mobile marketing.
First, let's talk about the opportunity.
Do you know that during the 1st quarter of this year, mobile phone vendors shipped a total of 371 million units worldwide. It increased by 60 million units compared with the 1st quarter of last year (at only 310 million units).
That's quite huge, also know that in February of last year (2010) the total mobile users worldwide was already estimated at 4.6 Billion.
That's how big the mobile market already is and it doesn't show any signs of slowing down soon.
Another good thing is that mobile purchases is expected to reach $200 Billion next year. It may be more or less that figure but it's still a lot of money to go around.
Where You Come In
Like in all the other industries, there is a lot of businesses that want to tap mobile marketing to grow their business but are just to busy to do it themselves. Some of them are not technically savvy enough while others want to focus more on handling the management side of their business.
This is where you can come in. If you learn the ins and outs of mobile marketing, you can make a killing.
How You Can Start
You can start by reading about the following technologies:
1. QR Codes (Quick Response Codes)
This is actually a different type of barcode but the concept is the same, embedded in the codes are information that you can get to by scanning it. Use your smartphone to take a picture and decode it. If your phone doesn't come with a built-in QR scanner, you can download one, there are a lot of free QR scanners available online.
You can learn how to apply QR codes to promote the offers of any businesses and you can make money as a consultant for doing so.
2. Mobile Website Development
This is very interesting and is a hot trend. Businesses are beginning to realize that people are now using their phones to search for the nearest shops, restaurants and places to visit.
Those who have a mobile ready website will be at an advantage because they will get the traffic from millions of people searching for information in their area through their phones.
The good thing here for you is that it's not that hard to create mobile websites if you have the proper tools. It can be as easy and using a word processor and if you have contents ready, you can actually build one in a few minutes. You can go and visit this to get an idea : mobisitebuilder.net - Build Your Own Mobile Website in Minutes
Now, if you offer the mobile website creation service to businesses looking for them, you can easily price it at $500 per pop minimum. You can price it even higher for more complicated sites.
3. Finally, you can come in as an all-around mobile marketing expert.
If you have the passion to learn everything about mobile marketing, get professional coaching and really focus on the topic, you can be a highly paid mobile marketing expert. Present your services to local businesses and it can give you a full-time income if you succeed.
I hope the above points make you think about mobile marketing, how much bigger it will get in the coming months and where you can come in and take a piece of the pie.
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