Blatant self-promotion

It's nothing new in the marketing game of course. And it's remarkable how easy it is to position yourself as the obvious expert in a market; you just need to know something your target market doesn't, and not be shy about sharing.

Or better yet, borrow the credibility of an already-established expert in the field.

Oh, yes - I'd like to share this squidoo lens of mine on the truth about low-carb dieting - it's borrowing a bit TOO much from the obvious expert, but that's all right I think; I'm going to create a new lens in just a little while linking to that article. It's going to be a much shorter lens where I'll essentially borrow the expert's credibility - and promote his product as well as myself.

Keep in mind that I don't know if this will work or not in practice - I'm still feeling my way into this whole marketing thing again. I used to be quite good at this sort of thing before my nervous breakdown, but now I'm back at the steep end of the learning curve; things have changed a lot while I've been away.