It's nothing new in the marketing game of course. And it's remarkable how easy it is to position yourself as the obvious expert in a market; you just need to know something your target market doesn't, and not be shy about sharing.

Or better yet, borrow the credibility of an already-established expert in the field.

Oh, yes - I'd like to share this squidoo lens of mine on the truth about low-carb dieting - it's borrowing a bit TOO much from the obvious expert, but...

and the new look is interesting - I recognize the underlying forum software, and I think Allen made a good choice there.

Seems to be confusing a few Warriors, but once they get the hang of it I betcha they will start to wonder what took so long to make the switch.

Well, in other news, today was a good day. Put down three more shrubberies in various locations, and took pictures of the process this time. did have a few ..moments... along the way though, so I might...