Headline? Graphics? Product name? Closing? Benefits?

Nah. None of the above. According to the late, great Gary Halbert, the first thing you test is the offer. All the litte things in the copywriters' bag of tricks comes into play later; first you need a product offering that brings in sales.

Then you pick one benefit and sell the hell out of that one benefit in your sales letter; split tested against another benefit perhaps, but you don't go all over the map with...

It's nothing new in the marketing game of course. And it's remarkable how easy it is to position yourself as the obvious expert in a market; you just need to know something your target market doesn't, and not be shy about sharing.

Or better yet, borrow the credibility of an already-established expert in the field.

Oh, yes - I'd like to share this squidoo lens of mine on the truth about low-carb dieting - it's borrowing a bit TOO much from the obvious expert, but...

and the new look is interesting - I recognize the underlying forum software, and I think Allen made a good choice there.

Seems to be confusing a few Warriors, but once they get the hang of it I betcha they will start to wonder what took so long to make the switch.

Well, in other news, today was a good day. Put down three more shrubberies in various locations, and took pictures of the process this time. did have a few ..moments... along the way though, so I might...