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Ready Fire Aim

Posted 12-11-2008 at 09:24 AM by Michael Forey (Michael Forey's Blog)

My quick report on Ready Fire Aim by Michael Masterson which I highly recommend.

I have quickly learning that if you want to make money in internet marketing, you must treat it and run it like a business. You can not have the mindset of a hobby or part time income or someday I’ll…

While I agree it is important to understand the tactics of internet marketing (how to set up an opt-in, etc) it is more important as a business to have a strategy, a vision. Then you find...
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Determining Your Lifetime Gross Profit

Posted 12-10-2008 at 09:18 AM by Michael Forey (Michael Forey's Blog)

All entrepreneurs, whether offline or on need to know this key number to run a profitable business. We online marketers have elaborate tracking for conversion rates, click through rates, etc, but we do not track the lifetime gross profit of a customr. Even a company just starting out should have some idea of this number, otherwise how do you determine the price of your product.

The first step as a new business, you should research industry data, ask others to find how long the average...
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