Creating an ebook that could be described as being “sticky” probably wasn’t on your mind, but let’s think about it.

In order for an idea, a trend, or a product to catch on and spread requires that when people are exposed to it, it kedges keenly in their mind. You want it to stick! When you begin marketing your product--you want your concept to stick to your customers--and you want them to apply the sticky function to their peers so that it sticks to them as well.

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Here’s a little guide that you can print out and keep as a ready reference as you write your ebooks or compose your web pages.


It’s a 30-page PDF file and it’s filled with tips to improve your writing. Look, if you want to come across as the expert you are–you’ve go to look like an expert with the words you write.

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When I visit sites promoting ebooks, especially sites offering books on how to write ebooks, I am often turned off immediately by the poor writing skills of the person who created the copy.

I mean, after all, if they are going to try to sell me a book about some manner of writing–-they should be pretty good at it themselves–-right?

I don’t mean to sound overly didactic, and this isn’t meant to be a high school refresher course in composition, but you are judged by the...

So you want to create a book or ebook and market it. Good for you.

Writing ebooks it isn’t a difficult thing to do, but getting to the place in your mind where you can actually do this is another matter entirely. What we are going to do here is to create what I call the Friday Afternoon Syndrome. That will be your home base, a place not so much of time and space, but one of mind–-a secret place all your own.

I was an inner-city high school teacher for 14 years. I loved...