How To Write A Press Release

Tons of press releases are distributed each
day and you should ensure that yours stands
out from the crowd by doing the following:

The press release should have a clear and
concise headline. Do not use a headline that
sounds like an advertisement. Something like
“Our Company Recently Promoted John Smith
To Vice President Position” is better than
“Our Company Announces a 50% Off Sale.”

Use the bottom line upfront writing approach,
where your first two sentences summarize the
contents of the press release. Journalists have
many other press releases to read so ensure
that yours is easy to read. Eliminate fluff and
keep your sentences brief. Use bullets if it
gets the message across faster.

The body of the press release should support
the title, subtitle and the opening paragraph.
Ensure that your writing is factual and details
what you are announcing. Again, your press
release should contain genuine news about
your business.

Include your contact information in case
someone from the media has questions about
your business. Your name, e-mail address,
telephone number, fax number and links to
your website are standard information to
include in your press release.