Internet Marketing for dummies; PPC Vs. Desktop Ad Impressions
Posted 07-23-2009 at 05:08 PM by mynopp
Marketing online today is getting more and more complicated and the level of fraud online is growing at a rapid pace. There are a million different ways to advertise online and there are a million different people selling advertising online. Alot of begginers ask themselves how to get started and what the best advertising medium is. Depending on what you sell or offer on your site it is important to obtain quality traffic to your site that is search based and keyword generated. That means that you want to get in front of visitors who are actively searching for your product. This will accomodate a much better conversion rate than simply buying bulk traffic to your site and praying you reach someone interested in your products. Wouldent it make more sense to drive traffic that is actively searching for your product? Of course it does. There are two great tools available that meet all the criteria listed above. Those are PPC and Desktop Ad Impressions that we will refer to as DAI.
[B]PPC - (pay per click) [/B]PPC advertising is very popular for those with small budgets and no page rank. It is search generated, Keyword specific advertising that can drive interested traffic to your site. What are the downsides? Well there is a tremendous amount of click fraud where your competitors click on your ads and drive up the cost of your campaigns. They are also fairly expensive, per click costs can exceed $6. If you dont have a large budget or small margins on your products, PPC will not offer the greatest conversion rates. In all PPC is great for those just starting out and with low initial budgets.
[B]DAI - (Desktop Ad Impressions) [/B]DAI is also search based, Keyword generated traffic, however there are some main differences between the two. DAI work when someone types in a search query on their desktop, instead of a page of search results appearing after typing in a search, your actuall webiste pops up instead. This is a software package that comes pre-installed on almost every new computer. With over 80 million users a day using the software driving thousands of visitors to your site a month is very easy. Because its search based your conversion rates should be extreemly high, and there is no chance of click fraud unlike PPC. The cost benefits are also very appealing as DAI runs as little as .12 cents per visitor and doesnt require you to bid on the keywords unlike PPC. You simply buy your traffic and then you start seeing the results.
I hope this article helps you in your advertising endevours and i wish the best for you and your family. Email me if you have any questions. Thanks
[B]PPC - (pay per click) [/B]PPC advertising is very popular for those with small budgets and no page rank. It is search generated, Keyword specific advertising that can drive interested traffic to your site. What are the downsides? Well there is a tremendous amount of click fraud where your competitors click on your ads and drive up the cost of your campaigns. They are also fairly expensive, per click costs can exceed $6. If you dont have a large budget or small margins on your products, PPC will not offer the greatest conversion rates. In all PPC is great for those just starting out and with low initial budgets.
[B]DAI - (Desktop Ad Impressions) [/B]DAI is also search based, Keyword generated traffic, however there are some main differences between the two. DAI work when someone types in a search query on their desktop, instead of a page of search results appearing after typing in a search, your actuall webiste pops up instead. This is a software package that comes pre-installed on almost every new computer. With over 80 million users a day using the software driving thousands of visitors to your site a month is very easy. Because its search based your conversion rates should be extreemly high, and there is no chance of click fraud unlike PPC. The cost benefits are also very appealing as DAI runs as little as .12 cents per visitor and doesnt require you to bid on the keywords unlike PPC. You simply buy your traffic and then you start seeing the results.
I hope this article helps you in your advertising endevours and i wish the best for you and your family. Email me if you have any questions. Thanks
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