Manage Your Pay Per Click Advertising
Posted 04-24-2011 at 01:44 AM by mysteryleaves
Updated 04-24-2011 at 01:47 AM by mysteryleaves (spelling)
Updated 04-24-2011 at 01:47 AM by mysteryleaves (spelling)
http://www.textbannerads.com
In times past there was no trouble getting an upper position in those highly searched, general keywords like 'china', 'business', 'running' and 'headache' for a nickel a click. When you did a search on Google for one of those terms, you would get only 1 or 2 results, indicating to you that you could bid a minimum price for your clicks.
The only problem was that an advertiser would have difficulty getting those non-specific terms to convert to sales. If a searcher entered in one of those terms like 'business' the idea that compelled him to use that term might have stemmed from a broad spectrum of topics. The likelihood of his clicking on your ad was small and the likelihood of him making a purchase was even smaller.
Now the rules have changed in the world of PPC management. There's no longer a minimum CTR, so maintaining a certain number of clicks isn't an issue. And advertisers are much smarter now than they were even two years ago and are turning these generic terms into profitable information marketing opportunities.
So currently it is worth the effort to put bids on the highly searched, general keywords. The question is how do I make them work?
Here is the answer:
Change your ads until you find a winner. Make copy changes and run trials, then more trials. This can be a lengthy process with plenty of failures but the victories will come if you will be willing to try and try again until you get a winner.
Use negative keyword to your advantage.
In your ads have phrases that are disqualifying to those you don't want to click. By offering 'Free Golf Instructions' with your ads you will most likely attract undesirable traffic, but if you advertise '$49 Golf Video" most of your clicks will be folks serious about making a purchase.
Fully utilize the clicks you pay for. Offer not only merchandise, but also information. Have a landing page where you can gather opt-ins, and offerings of free guides, tutorials, or e-courses of some type. This will make you into an information source, and make your customers stick with you and make your visitor value rise. Then those broad clicks will be worth paying for.
Managing PPCs - The New Rules
The keywords on your list each have their own market.
The outlooks of the people searching are represented by the keywords in your list.
There is a wish, demand, query, or supposition prompting each of the words your customers uses to search with that they may not be totally aware of.
Keyword markets vary, some are larger and some are smaller.
Some keyword markets are more competitive than others.
Keywords will not deliver the same earnings to each person using it.
Some keywords will have an overabundance of competitors making the bid prices above market value and unrealistically high.
At the same time, there are always other keywords that are overlooked but which represent better, more responsive markets and which you can find if you use the right tools.
You sell when you match that implicit conversation that your customers have with themselves.
http://www.textbannerads.com
In times past there was no trouble getting an upper position in those highly searched, general keywords like 'china', 'business', 'running' and 'headache' for a nickel a click. When you did a search on Google for one of those terms, you would get only 1 or 2 results, indicating to you that you could bid a minimum price for your clicks.
The only problem was that an advertiser would have difficulty getting those non-specific terms to convert to sales. If a searcher entered in one of those terms like 'business' the idea that compelled him to use that term might have stemmed from a broad spectrum of topics. The likelihood of his clicking on your ad was small and the likelihood of him making a purchase was even smaller.
Now the rules have changed in the world of PPC management. There's no longer a minimum CTR, so maintaining a certain number of clicks isn't an issue. And advertisers are much smarter now than they were even two years ago and are turning these generic terms into profitable information marketing opportunities.
So currently it is worth the effort to put bids on the highly searched, general keywords. The question is how do I make them work?
Here is the answer:
Change your ads until you find a winner. Make copy changes and run trials, then more trials. This can be a lengthy process with plenty of failures but the victories will come if you will be willing to try and try again until you get a winner.
Use negative keyword to your advantage.
In your ads have phrases that are disqualifying to those you don't want to click. By offering 'Free Golf Instructions' with your ads you will most likely attract undesirable traffic, but if you advertise '$49 Golf Video" most of your clicks will be folks serious about making a purchase.
Fully utilize the clicks you pay for. Offer not only merchandise, but also information. Have a landing page where you can gather opt-ins, and offerings of free guides, tutorials, or e-courses of some type. This will make you into an information source, and make your customers stick with you and make your visitor value rise. Then those broad clicks will be worth paying for.
Managing PPCs - The New Rules
The keywords on your list each have their own market.
The outlooks of the people searching are represented by the keywords in your list.
There is a wish, demand, query, or supposition prompting each of the words your customers uses to search with that they may not be totally aware of.
Keyword markets vary, some are larger and some are smaller.
Some keyword markets are more competitive than others.
Keywords will not deliver the same earnings to each person using it.
Some keywords will have an overabundance of competitors making the bid prices above market value and unrealistically high.
At the same time, there are always other keywords that are overlooked but which represent better, more responsive markets and which you can find if you use the right tools.
You sell when you match that implicit conversation that your customers have with themselves.
http://www.textbannerads.com
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