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Niche Market Examples

Posted 05-24-2010 at 05:35 PM by Paul Barrs

By Paul Barrs

Recently I was asked how to find new ideas to market online. You know the types that people are often after… the kinds that seem to magically have gold hidden in the rims of their breakfast bowls… the ones that have attached to them the single word –

And to today’s online marketer they are almost an aphrodisiac!

Niche. Niche.

I feel like one of the brave Knights of Camelot holding back the tide of woe and wonder from that most powerful word … Niche!

Though for many, sadly, that are more like “Brave Sir Robin… who bravely ran away, away.” (Any Python fans out there?)

However, I am neither one who runs away nor punts headlong like a bull. Being able to find a good niche market is akin to being able to find and do anything in business. You just do it. If you’re having difficulty with this, perhaps you need a little inspiration, nothing more.

Personally, I find Wikipedia a great tool... (for inspiration that is).

When ever I'm looking for a new niche to do something with, I pop right on to their main page and look though the features and feature articles for ideas...

i.e. Today we have ...

* Stuff to do with some TV program I've never heard of. Wouldn't touch it.
* But in the news section there is stuff On Ice Hockey. (Dig deep)
* I can also see ideas for Rhinoceros's and Bears (any collectors out there?)

Then of course there's their "Featured Articles" area. Take a look at the topics covered...

Art and architecture • Awards, decorations and vexillology • Biology • Business, economics and finance • Chemistry and mineralogy • Culture and society • Education • Engineering and technology • Food and drink • Geography and places • Geology and geophysics • Health and medicine • History • Language and linguistics • Law • Literature and theatre • Mathematics • Media • Meteorology • Military and military history • Music • Philosophy and psychology • Physics and astronomy • Politics and government • Religion, mysticism and mythology • Royalty, nobility and heraldry • Sports and recreation • Video gaming • Transport

(Remember, DIG DEEP)

Want more ideas? Go to your local news agency and buy a few magazines that you've never purchased before.

If you say that you can't "find a niche" then you're not looking for a niche. You're looking for a pot 'o gold.

Don't.

Look for something that people are looking for also - then market to them.

Just remember to DIG DEEP... and yes, you'll have to do some work also.


- Paul Barrs

PS. Remember also that there are dozens and dozens of other places that you can start at as well; Amazon.com, your local bookshop, the bazaar or marketplace. Life offers an unlimited supply of opportunities.


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Paul Barrs has been teaching Online Business Success since July 2000. His books, DVD's and audio programs have been enjoyed by hundreds of thousands of people in over 70 countries. This month he is offering his incredibly popular audio program titled, "Getting Started Online (Again!)" as a free gift to visitors at PaulBarrs.com. We highly recommend that you grab it now while you can.
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