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...... Product Creation Secrets 9: A few thoughts on Marketing
Posted 03-11-2010 at 04:56 PM by Paul Barrs
By Paul Barrs
Well, you’ve made it this far. If you’ve done everything according to plan then you should by now have a high quality, very saleable product which is ready to go.
But let’s backtrack moment and just assess the checklist –
However you came up with your concept and original idea, you did your initial research to determine if there was a marketplace for your new product, right? Once you’d done that you took things that one step further and found your potential customers and began to survey them to find out *exactly* what it was that they might want in a product of the type that you were creating.
You did that didn’t you? Of course. Because by now you’d know that if you were to shortcut any of the process then this final step of marketing is going to be nothing but a hard-slog battle where you’ll feel like you’re walking uphill the whole time.
However, you did what you had to do and have found a ready and willing marketplace, a “room full of buyers” so to speak; you’ve asked them what type of problems they’ve been experiencing with similar products, you’ve asked them what they would want different and you’ve even asked them how they would like it to be delivered to them afterwards.
Not only that, now being armed to the teeth with a 50-cal cannon of customer-focused content comprehension, you’ve then gone and sought out the industry leaders in your marketplace or become one yourself and created a product that has been designed to specifically meet the needs of those people whom you surveyed and “met in that room.”
You’re ready. You’re set. You’ve got it up on the web. Your sales copy and ecommerce system is now in place and you’ve liked in an affiliate program, finally there is nothing standing in your way … so what now?
You give it to them. That’s right, contact those people again and give it to them – for free!
Yep, you heard me correct. Before you do anything else you need to get your product into the hands of at least 50 people who will be brutally honest about its content, quality and perceived purpose. Does it meet their needs? Fantastic! Does it give them what they wanted, what they *asked* for? Brilliant! That’s what you’ve been waiting for… and if it doesn’t, go back, make some revisions and get it back to them – and then… yes, and then – you’re really ready.
And here’s the best bit: you won’t have to do a thing. The book, product, whatever it is will go on to sell itself and these people who have helped you develop it will do the rest of the work for you. No need for search engine stuff, forget about backlinks, forget advertising costs, forget all that promotion crap that you’ve struggled with all these years… those first 50 “customers” will do everything that you’ve ever wanted and sell it for you. All you need to do is … what…?
Ask them.
Ask them for a testimonial. Ask them to join your affiliate program. Ask them to joint venture with you. Ask them if they’d like a custom branded copy to co-promote with their customers. Ask them to tell their friends about it. Ask them, ask them ASK them!
Imagine if each of those 50 only referred a measly 10 customers to you – that’d still be 500 sales. Not too bad if that’s all that happens in your first month of promotion for your $37 eBook, or your $147 eVideo Program. Imagine if it were a $497 DVD program. Don’t believe it’s possible? I *know* it is.
And so do hundreds of other net-marketers. How would you like to enjoy their kind of success? How would you like to be one of *their* partners? And how do you do that?
You ask them.
Well, you’ve made it this far. If you’ve done everything according to plan then you should by now have a high quality, very saleable product which is ready to go.
But let’s backtrack moment and just assess the checklist –
However you came up with your concept and original idea, you did your initial research to determine if there was a marketplace for your new product, right? Once you’d done that you took things that one step further and found your potential customers and began to survey them to find out *exactly* what it was that they might want in a product of the type that you were creating.
You did that didn’t you? Of course. Because by now you’d know that if you were to shortcut any of the process then this final step of marketing is going to be nothing but a hard-slog battle where you’ll feel like you’re walking uphill the whole time.
However, you did what you had to do and have found a ready and willing marketplace, a “room full of buyers” so to speak; you’ve asked them what type of problems they’ve been experiencing with similar products, you’ve asked them what they would want different and you’ve even asked them how they would like it to be delivered to them afterwards.
Not only that, now being armed to the teeth with a 50-cal cannon of customer-focused content comprehension, you’ve then gone and sought out the industry leaders in your marketplace or become one yourself and created a product that has been designed to specifically meet the needs of those people whom you surveyed and “met in that room.”
You’re ready. You’re set. You’ve got it up on the web. Your sales copy and ecommerce system is now in place and you’ve liked in an affiliate program, finally there is nothing standing in your way … so what now?
You give it to them. That’s right, contact those people again and give it to them – for free!
Yep, you heard me correct. Before you do anything else you need to get your product into the hands of at least 50 people who will be brutally honest about its content, quality and perceived purpose. Does it meet their needs? Fantastic! Does it give them what they wanted, what they *asked* for? Brilliant! That’s what you’ve been waiting for… and if it doesn’t, go back, make some revisions and get it back to them – and then… yes, and then – you’re really ready.
And here’s the best bit: you won’t have to do a thing. The book, product, whatever it is will go on to sell itself and these people who have helped you develop it will do the rest of the work for you. No need for search engine stuff, forget about backlinks, forget advertising costs, forget all that promotion crap that you’ve struggled with all these years… those first 50 “customers” will do everything that you’ve ever wanted and sell it for you. All you need to do is … what…?
Ask them.
Ask them for a testimonial. Ask them to join your affiliate program. Ask them to joint venture with you. Ask them if they’d like a custom branded copy to co-promote with their customers. Ask them to tell their friends about it. Ask them, ask them ASK them!
Imagine if each of those 50 only referred a measly 10 customers to you – that’d still be 500 sales. Not too bad if that’s all that happens in your first month of promotion for your $37 eBook, or your $147 eVideo Program. Imagine if it were a $497 DVD program. Don’t believe it’s possible? I *know* it is.
And so do hundreds of other net-marketers. How would you like to enjoy their kind of success? How would you like to be one of *their* partners? And how do you do that?
You ask them.
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