By Paul Barrs

It’s the final step, you’re almost there – all you need to do it put your product together and you’re off and running. So go for it, what’s stopping you?

Just one thing –

As with any part of the process, you should never launch into it without first consulting your prospective customers; and how do we do that? We ask!

These days when most people think about publishing Online they immediately think PDF… of course, who wouldn’t?...

By Paul Barrs

This will probably be the shortest of all the articles in this series. However, I don’t want you to think that that means it’s any less valuable. Let me begin by telling you a story….

I was talking to a fellow at a seminar some time back who was looking for new product ideas to kick-start his business after 6 months away from it. He told me how in the past he’d released a couple of eBooks that enjoyed moderate success and so therefore had a small customer...

By Paul Barrs

Just because we’re talking about “product” here doesn’t automatically mean that it’s the type of product that has to be “purchased”, does it? You’re reading these articles aren’t you… where are you reading it, on a website, in a Blog, in an eBook? To gain access to this information you didn’t have to pay anything at all – so it can also be with your product.

The final step before you actually begin creating your product (and I am talking specifically about...

By Paul Barrs


There is certainly some truth in the old well worn phrase “There’s gold in them there hills.” Yep, there sure is. By the same token, ‘If there ain’t no gold, ain’t no point in climbing up them damn hills in the first place!’

Wouldn’t it have made things so much easier for those old time prospectors if they could have seen deep into the ancient depths of prosperity before they started digging? How about before they set up camp? On thinking about...

By Paul Barrs

You’ve probably come across a few ‘products’ about this one topic already… you know the type, keyword this, research that, long tail-word this, short URL that etc. etc. etc., almost ad nauseam.

I’m not her to debunk those ideas today, because sure enough, most of them do work – but I do want to ask you one question… “Would you rather make this whole thing really easy or really hard?”

Pretty much a dumb question isn’t it? But not surprising...