By Paul Barrs

It’s a big question, isn’t it? Is there a difference between online and offline home business? Well yes, it is a big question… but no, it’s also not.

It only becomes “big” if you’re the one asking it and you find yourself going around and around in circles… should I run an online or offline business? I’ve always been offline, but people say online is the way of the future etc etc.

I had these discussions once, back in 1998… when I after...

How to Write a Video Sales Letter 03

By Paul Barrs

By now, if you had read the previous two articles on How to Write a Video Sales Letter, you would have begun to see that the principles for writing a good video sales letter are much the same as any normal sales letter, but with one crucial difference – it must be shorter, neater and more directly to the point.

However, you have both text and voice at your disposal and using these two combined you can...

How to Write a Video Sales Letter – Part Two

By Paul Barrs


Whether we’re talking about a normal sales letter or a video sales letter, people don’t like to be “sold”, they like to buy. It’s a subtle difference; but feelings of being “sold” create negative connotations of being ‘forced into something’, whereas the feeling of ‘deciding to buy’ are surrounded with joy, happiness and expectations. These are the kinds of positive feelings that we should aim to arouse...

By Paul Barrs

Video sales letters… you’ve seen the new trend, surely? Whether you love them or hate them, they’ve made their impact and are here to stay.

The questions arises though, how do we write a good video sales letter? Is there any difference between writing page sales copy and video sales copy? Well… yes there is, and no at the same time.

Most importantly you should remember that a good video sales letter is written for the voice as well as the...

By Paul Barrs

If you’ve invested any research time online during these past 12 months, at some point you’ll have come across the term ‘backlink’. If you haven’t, it simply refers to a link to your website on another website that links ‘back’ to your website.

A number of years ago we called them reciprocal links because we also had a link from our website ‘back’ to theirs as well. However, over time, as the rules began to change, it became obvious that the less links...