By Paul Barrs

Video sales letters… you’ve seen the new trend, surely? Whether you love them or hate them, they’ve made their impact and are here to stay.

The questions arises though, how do we write a good video sales letter? Is there any difference between writing page sales copy and video sales copy? Well… yes there is, and no at the same time.

Most importantly you should remember that a good video sales letter is written for the voice as well as the...

By Paul Barrs

So let’s imagine that you run a veterinary surgery in Caloundra, on Queensland’s Sunshine Coast here in Australia. Over the years you’ve built up a solid following of local customers for your local business. But times are changing, more and more people are going online to seek out information, so, you follow the trend and put your business online. Fantastic!

The initial responses are impressive. Your current customers enjoy being able to access additional...

By Paul Barrs

There are many things that come together when building a website, but amongst all the hype, color and bells and whistles, there are six essential elements that absolutely MUST be followed when deciding on the structure of your online business.

1. Your website must be designed with the user in mind. Now I know this sounds obvious, but when I say “user” I don’t mean you. And I don’t mean your staff or your friends. Chance are they all have a similar skill...

By Paul Barrs

That’s a good question, and it’s one that every single website owner should know and be aware of. The problem is however, that for most businesses, their website isn’t their primary source of income, which is why it gets left out in the cold.

Here’s some another questions – how often should you update your Yellow Pages advertising? How often should you update your newspaper classified ads? What about the content of your monthly newsletter or your fortnightly...

By Paul Barrs.

This is the final step of the ‘creation’ steps, and while most people who build websites for themselves are too easily apt to take the easier, shorter road, such should not happen here.

Even though the planning of your website project is by far the most important stage, this area should not be neglected simply because the ‘hard yakka’ is over. Further more, due diligence should be paid here just as much as in previous steps to avoid costly errors and...