Over on my blog I've just posted why writing headlines for search engines like Google will get you more readers.

This is particularly important if your blog is new, with few subscribers. You want the search engine to be able to find your posts, and send them traffic.

So, at least while your blog is new, I strongly recommend putting Google first.

For every blog post you write, ask yourself what 4 or 5 keywords a person might need to find the information in the...