Just finished reading this recent news item. http://www.eweek.com/c/a/Midmarket/R...tters--756029/

I had no idea Twitter was suffering from such a low retention rate.

But to be fair, I don't think they are making a fair comparison. Their findings show that "even when Facebook and MySpace were emerging networks like Twitter is now, their retention rates were twice as high".

Fact is, FaceBook and My Space were more engaging...