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http://www.theimclub.com
Google Insights
Posted 08-12-2008 at 07:20 AM by Quentin
Ok here is the link: Google Insights for Search
This new tool is absol,utely amazing. It is hard to find but here is an overview from google for you.
How can I use Google Insights for Search?
Choosing advertising messages
The examples below showcase some different ways of using Google Insights for Search. Whether you’re an advertising agency, a small business owner, a multinational corporation, or an academic researcher, Insights for Search can help you gauge interest in pertinent search terms.
When the three features are entered into Insights, we can see that there's a considerable amount of interest in car safety. With this information, the manufacturer may want to consider incorporating car safety into its marketing strategy.
Examining seasonality
Insights can be used to determine seasonality. For example, a ski resort may want to find out when people search for ski-related terms most often.
In this example, the same time frame (June through May) is being compared across several years.
The results are fairly consistent throughout the years: interest picks up in August and peaks in December and January. With this information, the ski resort can anticipate demand and make informed decisions about the appropriate allocation of everything from its advertising budget to staffing to resort resources.
Creating brand associations
Insights can be a helpful tool in creating brand associations. Take, for example, an advertising agency that needs to build a compelling advertising campaign for its client, a computer hardware company. The agency needs to know what competing brands are doing: how should they position their client's product against them?
When comparing laptops or notebook, it's useful to apply the Category filter, whereby the data will be narrowed down to just Computers & Electronics
Carefully examining the resulting top related searches and the rising searches can help the agency better understand competitors' offers, thereby creating a campaign to differentiate their client's brand.
Entering new markets
Insights can be useful in determining a new market. A wine distributor may be looking to expand into new markets. By entering in wine + vino, and comparing the data across multiple countries, such as Argentina, Mexico, Spain, and Venezuela, the distributor can get a sense of where interest is more prevalent.
The resulting graph indicates greater interest in Spain and Argentina. Choosing Spain, for example, the distributor can examine the subregions and consider centralizing distribution in the La Rioja region, where interest appears to be the highest.
Read more here Google Insights for Search
This new tool is absol,utely amazing. It is hard to find but here is an overview from google for you.
How can I use Google Insights for Search?
Choosing advertising messages
The examples below showcase some different ways of using Google Insights for Search. Whether you’re an advertising agency, a small business owner, a multinational corporation, or an academic researcher, Insights for Search can help you gauge interest in pertinent search terms.
When the three features are entered into Insights, we can see that there's a considerable amount of interest in car safety. With this information, the manufacturer may want to consider incorporating car safety into its marketing strategy.
Examining seasonality
Insights can be used to determine seasonality. For example, a ski resort may want to find out when people search for ski-related terms most often.
In this example, the same time frame (June through May) is being compared across several years.
The results are fairly consistent throughout the years: interest picks up in August and peaks in December and January. With this information, the ski resort can anticipate demand and make informed decisions about the appropriate allocation of everything from its advertising budget to staffing to resort resources.
Creating brand associations
Insights can be a helpful tool in creating brand associations. Take, for example, an advertising agency that needs to build a compelling advertising campaign for its client, a computer hardware company. The agency needs to know what competing brands are doing: how should they position their client's product against them?
When comparing laptops or notebook, it's useful to apply the Category filter, whereby the data will be narrowed down to just Computers & Electronics
Carefully examining the resulting top related searches and the rising searches can help the agency better understand competitors' offers, thereby creating a campaign to differentiate their client's brand.
Entering new markets
Insights can be useful in determining a new market. A wine distributor may be looking to expand into new markets. By entering in wine + vino, and comparing the data across multiple countries, such as Argentina, Mexico, Spain, and Venezuela, the distributor can get a sense of where interest is more prevalent.
The resulting graph indicates greater interest in Spain and Argentina. Choosing Spain, for example, the distributor can examine the subregions and consider centralizing distribution in the La Rioja region, where interest appears to be the highest.
Read more here Google Insights for Search
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