I launched my newest product (DAP) last night.

So why did I decide to launch it on a Saturday
evening, right in the middle of a long weekend
(at least for most folks here in the US)?

My main motivation for this was one of Seth's
posts about launches.

"it doesn't matter much how many elephants you start with. In other words, big launches don't necessarily scale. What matters is how fertile your elephants are (number of babies...