HOT TIPS FOR EMAIL MARKETINGPosted by Rachel Butler on December 21, 2008 at 4:30pm
Posted 01-04-2009 at 04:49 PM by rcbutler
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One of the most important things in email marketing is follow up with leads. As you develop direct marketing methods, you will have an influx of leads that you will need to manage. As in all sales, most potential leads will not convert on the first contact.
You will need to connect and re-connect with your leads over time until they convert. Also, once you have converted a lead, you will want to continue to market to them over time. It is much easier to gain new business from an existing customer than from a new prospect.
Email autoresponders have been gaining in popularity as a direct marketing technique and as a drip marketing technique. This technique uses the power of emails to send to your entire lead base or to those leads that you designate.
An email autoresponder can be sent manually or you can use a company to help you manage the distribution of these emails.
One of the first things that you will need to do when establishing this marketing technique within your business is to determine the approach that you are going to take.
Email autoresponders can be very “salesy” in nature, they can be used to deliver information or informational articles, they can be sent in a long series or they can be used as a way to deliver information to someone who has requested it.
Each technique serves a different purpose and you will want to choose the best approach for your given product or service.
A good place to start is to consider your current company’s sales approach to gain clients:
Are you currently using information, fear tactic?
Or more of a traditional sales approach?
Are your leads warm or cold?
Do your leads respond well to information
Or to a sale pitch?
When you are thinking about the approach, also think about what type of email your ideal lead would likely open. With email autoresponders being widely used, it is important that yours be done in a way to attract interest from those who you are sending it to.
You also want to avoid your information from going into the bulk folder where it won’t get read. Part of this strategy also involves considering the source of your email leads.
Are they self built (did you generate them yourself, or buy them)?
Do you currently have a strong lead generation system and your leads have opted in to receive information? Are you emailing information to leads that have not expressed an interest and are therefore considered cold?
Once you have given some thought to each of these questions, you are ready to start developing your email autoresponder’s look and written content.
This goes for your email marketing campaigns (ie. Solo Ezine marketing)… find out what your target audience is looking for, expecting and also what they are used to receiving. This is done through research.
You want to structure your emails to really connect with people so they build a trust in you.
Try setting up a free email account with various providers (Gmail, Yahoo, MSN, AOL, etc) and send yourself the email BEFORE mailing out to your list or an ezine list.
This way you will be able to tell if the message gets trashed in the bulk bin, what it looks like from the readers point of view and more.
With email marketing, always, always TEST first.
Having quality emails that actually get through, will take your relationship to the next level and prospects to customers.
Keep your eye out for more email marketing articles to help you grow your internet website business.
CLICK HERE FOR YOUR FREE INFINITE INCOME PLAN REPORT
Tags: affiliate, building, business, conversion, customers, direct,
One of the most important things in email marketing is follow up with leads. As you develop direct marketing methods, you will have an influx of leads that you will need to manage. As in all sales, most potential leads will not convert on the first contact.
You will need to connect and re-connect with your leads over time until they convert. Also, once you have converted a lead, you will want to continue to market to them over time. It is much easier to gain new business from an existing customer than from a new prospect.
Email autoresponders have been gaining in popularity as a direct marketing technique and as a drip marketing technique. This technique uses the power of emails to send to your entire lead base or to those leads that you designate.
An email autoresponder can be sent manually or you can use a company to help you manage the distribution of these emails.
One of the first things that you will need to do when establishing this marketing technique within your business is to determine the approach that you are going to take.
Email autoresponders can be very “salesy” in nature, they can be used to deliver information or informational articles, they can be sent in a long series or they can be used as a way to deliver information to someone who has requested it.
Each technique serves a different purpose and you will want to choose the best approach for your given product or service.
A good place to start is to consider your current company’s sales approach to gain clients:
Are you currently using information, fear tactic?
Or more of a traditional sales approach?
Are your leads warm or cold?
Do your leads respond well to information
Or to a sale pitch?
When you are thinking about the approach, also think about what type of email your ideal lead would likely open. With email autoresponders being widely used, it is important that yours be done in a way to attract interest from those who you are sending it to.
You also want to avoid your information from going into the bulk folder where it won’t get read. Part of this strategy also involves considering the source of your email leads.
Are they self built (did you generate them yourself, or buy them)?
Do you currently have a strong lead generation system and your leads have opted in to receive information? Are you emailing information to leads that have not expressed an interest and are therefore considered cold?
Once you have given some thought to each of these questions, you are ready to start developing your email autoresponder’s look and written content.
This goes for your email marketing campaigns (ie. Solo Ezine marketing)… find out what your target audience is looking for, expecting and also what they are used to receiving. This is done through research.
You want to structure your emails to really connect with people so they build a trust in you.
Try setting up a free email account with various providers (Gmail, Yahoo, MSN, AOL, etc) and send yourself the email BEFORE mailing out to your list or an ezine list.
This way you will be able to tell if the message gets trashed in the bulk bin, what it looks like from the readers point of view and more.
With email marketing, always, always TEST first.
Having quality emails that actually get through, will take your relationship to the next level and prospects to customers.
Keep your eye out for more email marketing articles to help you grow your internet website business.
CLICK HERE FOR YOUR FREE INFINITE INCOME PLAN REPORT
Tags: affiliate, building, business, conversion, customers, direct,
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