If you are starting out – from the ground zero and you want to start from somewhere, anywhere, here are the 5 things you can do:

1. Offer a special
Create a limited time special, cut a sweetheart deal or offer a deal that is so good and so irresistible that your potential client can instantly say: I want this. You can run a special even every week if you want, even if you don’t have a list. In fact you can build a list like that. Just make sure that the specials are time sensitive...

Not only do you need to target your ideal client as per your niche and in your target market but you also need to know if they are ready to buy. Here are the 5 types:

1. Go-getters
They are busy to DO things that move them forward all the time but they still love to work with you. They have plans, they’ve created steps or would like to have the steps, they wake up with their goal in mind and they want it and they just do whatever they can to get it. Sounds paradoxical at first...

I had a very interesting selling conversation the other day where the client really deserved an Oscar for the way she was presenting how much she likes my work, how interested she is in working with me…and of course needed just little more information, just little more taste of coaching to hire me… I think she got surprised that I didn’t fall into that but what I know for sure is that she doesn’t have a clue that there are 4 other types of prospects like her for which I have a scripted way of handling...

1. Market on what the client needs not what the client wants
Let me explain this with an illustration. No client of yours will wake up in the morning thinking I want more balance in life. They need balance but they don’t necessarily want it. They may want – more time for themselves and their family, less stress from work, etc. If you send your marketing message with the slgan: More balance in life, chance is- your target market will not understand what you mean.

2. Market...

Many business owners get confused as to where the money are going to come from. There are 5 different income streams and they all require different strategies to get the ball rolling:

1. One-On-One clients
Whether you connect with your clients face to face or on the phone, you are trading time for money as your clients pay you by the hour (or however you structure your billable time). That for a beginner is usually priced very reasonable as while the practitioner gets well...