A Seller's Guide to Amazon Repricing Software

Learn how to become an ace seller using Amazon repricing software in five easy steps.

Step 1: Identify Your Competition

Contrary to popular belief, you're not in competition with every single seller on Amazon. Rather, you want to pick out the sellers who are:

• Selling and/or shipping to the same areas as you so you can aggressively and accurately configure your prices. Why compete with sellers selling out of their own backyard if you're not and have to work in border tariffs?
• Selling similar or identical items as you. It's no good to find every Amazon seller listing, say, t-shirts, as there can be a huge variance in quality, brand name, and therefore price.

The idea is you want to pick out sellers who most closely resemble you as possible so you can create repricing rules that will compete effectively.

Step 2: Set Your Min and Max Values

One of the worst things you can do is create a race to the bottom, so avoid setting your min prices too low, the only beneficiary will be the buyer, as you'll lose profits. And for min prices, remember to factor in the products landed price, which is the price that includes shipping.

Conversely, when setting max prices, don't make them so steep they'll scare off buyers. Look at what the highest price for the kind of product you're selling is, and go a teensy bit below that. Amazon won't like your listing if your price is set too high either, and may delist your SKU if it's not within an acceptable price range.

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