You Can Have Anything You Want - If You Do It My Way!

Doing What You Do, But Doing It The Clients Way

In business, sales and marketing is a foundation that needs to be strong and must completely answer to the customers or the clients. What you do has to please them and attract them. What you want doesn't matter because you want their dollars and in order to get it you do what they want.

So what is it that they want? How do you find out and give it to them? You are very knowledgeable in what you do, what you sell, all your products and services are understood and the sales cycle fundamentals are all in place. Now you need to have the same knowledge behind your targeted market.

You know you're not the front liner in the sales department, your sales people are. You need to help them build rapport with your clients or customers, teach them how to earn peoples trust or learn from them. For all you know your sales personnel may know more about your clients or customers than you do. Studies have shown that people are more likely to buy when they unconsciously trust the sales person and when they feel at ease with them. By being their for them, in a way at least, they will have the tendency to help you close the sale by providing information like what they need and why they need it so you get the sale done.

How do you gain their trust in order for all of this to take place? I'm sure you know that what works on one person may not work on another, so what you need to learn is the different styles or behaviors people have. Key things to notice and take note about the person is do they want to be sold to, what would be the best sales approach to them, how much information do you need to give them, what do they base their decision on.

Lets say a Mother with a 2 year old child walks in a store. Does she look tired? She must be with a baby, so helping her would do her good. She wants a kiddy pool, now what is more important to her? Size, safety or budget? Simple details like that will help you and your sales team approach people properly making the sale process easier.

Keep in mind that your focus needs to be on the clients and what they want. Always give them options, do not lie about things you don't know about and keep focus on the result they want and you're happy with. Never assume what they want or need without asking questions, don't be too kind or sympathetic like you're doing a bad act and don;t waste their or your time. Lastly, think of being in their shoes, it's the best way of understanding.


Here's to your success!
Rivers


Ps....Receive my Free Marketing Report - MyInternetBiz